PEPSICO LABCHATS
Animating identity through motion.
Motion Design
Branding
Adobe After Effects
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For this project with PepsiCo’s LabChats series, I was given four static logos and tasked with bringing each one to life through motion.
Each motion direction was completely different, tied to the look and meaning of its still logo. One leaned into kinetic energy, another into softness or flow. The animation was built to match the tone of the series it represented, and work cohesively across media.
The four final animated logos:
Tools Used:
Adobe AfterEffects
Adobe Illustrator
Adobe AfterEffects
Adobe Illustrator